Kentucky fried chicken

Kentucky fried chicken Entrepreneurship: Colonel Sanders started the Kentucky Fried Chicken at the age of 65. Presently KFC is one of the leading firms in food industry around the world. Over a billion KFC chicken dinners are served featuring the Colonels â€Å"finger likin good† recipe, each year. At the age of 40 Sanders first started cooking in a service station in Corbin, KY. But soon hundreds of people started coming to the service station for food instead for car service. Soon he shifted to a hotel and restaurant that had a capacity of holding 142 people at a time. With his special cooking techniques, Sanders station became well-known and he was acknowledged for his incredible cuisine by the Governor at the time, RubyLaffoonin 1935 when he was made a Kentucky Colonel.In 1939, Colonel Sanders restaurant won the top spot on Duncan Hines â€Å"Adventures in Good Eating.† In 1952 colonel sanders got good start for his company and devoted the rest of his life in franchising business. By 1964, over six hundred franchised outlets were opened in theUnited StatesandCanadafor his chicken. The company got listed on the New York Stock Exchange on January 16, 1969, only 3 years after it had gone public on March 17, 1966.Then on July 8, 1971 the company was taken over by Heublin Inc, for $285 million dollars. Soon the company grew to an enormous three thousand and five hundred franchised and company-owned restaurants world-wide.But after being regularly travelling around the globe, Colonel Sanders died of leukemia at the age of 90 in 1980. Nowadays its part of a bigger company known as Yum Brands. Advantages To Parent Business 1. Financial:It is another source of income through franchise fee and royalty. Also there is increase in Cash flow, return on investment and profits. 2. Operational:There is smaller centralized control as compared to developing and having locations by company itself. It also ensures consistency, enhanced productivity and better quality. Self-motivation as franchisees invests their own money. 3. Strategic:It helps in dividing risk by having multiple locations through peoples investment. That ensures faster network expansion and a better opportunity to focus on changing market needs. 4. Administrative:With a smaller central organization, the business maintains a more cost effective labor force, no change in important staff members and better recruitment. Disadvantages To Parent Business 1. Franchisor is required to have enough resources to recruit, train and support the new franchisees. 2. Franchisee may spoil the image of the company if he is not capable of running the franchise perfectly. 3. Also franchisor has to tell all the internal information of the company to the franchisee. So, privacy of company is also at risk.† Marketing/ Advertising â€Å"The KFC Marketing team focuses fervently on delivering an unvarying pipeline of mouth-watering meals. They try to search the wants of the customers and bring new innovative products to meet the customers standards. Target market is divided on the basis of demographic, geographic and psychographic segments. The pricing strategy that they follow while entering new market is price skimming. In starting they try to price their product a bit high and target the middle and upper class people. Than after some time they start lowering their prices to focus on middle to lower class people. They do this to get to larger part of the market. The Marketing team gives more importance to Operations and Product Excellence. They try to find new ways to develop and execute new ideas, as well as assessing the input of the finance in the business. The Marketing team is the primary medium of communication between the company and the customers. The budget of marketing is divided in accordance to the media buying and advertising production to guarantee a year round calendar of innovative news to drive consumers back to our restaurants every time. Advertising strategies are the same as any other firm but they have their distinctive slogan â€Å"finger likin good† which relates to quality of food they provide. KFC usually charges advertisement fee of 5% of the gross revenue to the individual stores. KFC charges a Local advertising fee of 3% and fee equal to 2% of the gross revenue for national advertising fee. Operations Management KFC primary raw material is chicken. They are not breed in a normal way. These chickens are kept alive by tubes inserted into their bodies to force blood and nutrients right through their body. They do not have any beaks, feathers as well as feet. Their bone structure is considerably shrunk to get more meat out of them. This is beneficial for KFC because they do not have to pay a huge quantity for their production costs. There is rarely any plucking of feathers or the removal of the beaks and feet. However this method has been disapproved of by many animal rights organizations and has been upsetting the image of the company. There have been many cases against KFC regarding the treatment of chickens in their farms. Cost Initial Investnment: â€Å" Expenditure Low High Initial Franchise Fee $25,000 $45,000 Development Services Fee Varies Varies Real Property $400,000 $1,000,000 Construction and Leasehold Improvements $575,000 $915,000 Equipment/Signage $216,000 $366,000 Opening Advertising $5,000 $5,000 Opening Inventory $10,000 $10,000 Utility Deposits and Business Licenses $7,000 $7,000 Initial Training $3,900 $10,000 Miscellaneous Opening Costs $5,000 $15,000 Additional Funds (3 months) $13,000 $18,000 Total $1,379,900 $2,391,000† The figures are taken from the KFC website. Please refer to the URL FINANCIAL ASSISTANCE: The franchisor does not provide any indirect or direct financing. They do guarantee any lease or obligation. KFC is one of the parts of organization named YUM brands. YUM Capital is a special purpose limited liability company structured under Delaware law, the sole member of which is YUM Capital Funding Corp a non-stock corporation in Delaware. YUM Capital issues commercial paper secured by loans purchased from YUM Capital Funding Corp and made by YUM Capital Funding Corp to franchisees in YUM restaurant brands. ROYALTY: KFC franchisees have to pay royalty fee equal to 4% of gross revenues or else minimum of $600 per month. BREAK-EVEN POINT: It is the condition of a company when they are having no profits. In other words when company is just paying all its expenses. If it has to be calculated from sales than a certain number has to be found out at which company is having no profit. An estimated amount of sales revenue for 2010 is 21926 million dollars and the estimated revenue is 1452 million dollars. So break-even point should be the difference of sales and revenue i.e. 20474 (21926-1452) million dollars. This means company has to earn At least 20474 million dollars to cover up all its expenses. Human Resource Management KFC stresses upon the fact that either franchisees or at least one of the managers should complete the training program set-up by the company. But KFC is very strict about asking for employees to complete the training process as per the companys discretion. Besides basic training if company has certain additional course work or programs they can ask the franchisee, managers and employees to do those too. The training program is generally of 4 days, each having a session of 8-10 hours each day. This kind of training technique helps in growing the efficiency of workers and managers and makes them accustomed with their work hence reducing the likelihood of errors and mistakes. But on the other hand this procedure can be time consuming and can possibly become more costly due to the excessive training that the possible employees have to go through before entering the organization. References: http://www.kfc.com www.yumfranchise.com www.ehow.com www.yum.com KFC Annual report. www.answers.com Key Takeaway This assignment helped in understanding different ways of managing a new business. It made me familiar with the concept of having a franchise business, what are the benefits of having franchise and what are the additional expenses of having a franchise business. Besides that it gave me an opportunity to review franchisees of KFC all over the world and helped me significantly in analyzing all the dynamics involved for having KFC franchise. In future if I want to start my own business I might give a preference to franchise form depending upon the kind of business I want to have.

Home Schooling is Not the Best Option Essay example -- Argumentative P

Home Schooling is Not the Best Option For those of us who have never been exposed into the world of home schooling, it carries a certain mystique. We might envision a family alternating between algebra and Bible study, keeping a safe distance from the rampant worldliness in schools. Or perhaps we see children sitting around the kitchen table practicing spelling while mother supervises. Despite these traditional images, home schooling is growing and gaining respect. This is due in part to high profile success stories like home schoolers finishing first, second and third in the 2000 Scripps - Howard National Spelling Bee or the Colfax family in California who sent three sons to Harvard. However, home schooling raises many questions including issues of academics, socialization, and religion. Thus, despite the significant growth and special cases where home schooling is deemed necessary, I propose that it is not the strongest alternative for a child's education. The idea and practice of home schooling are not new. For centuries children have learned outside of formals school settings, even when schools were readily available. It was not until the 1950s that the contemporary home schooling movement began as a liberal, not conservative, alternative to public school (Lines 1/8). According to Patricia Lines, a senior research analyst for the U.S. Department of Education, schools were too rigidly conservative for a handful of families in the fifties and sixties who instead pursued the liberal philosophy that the best learning takes place without an established curriculum, and that the child should pursue his or her own interests with the support and encouragement of parents and other adults (2/8). Then, in the 1980s many conse... ...ek 5 Oct. 1998: 64-71. Kleiner, Carolyn, and Mary Lord. "Home School Comes of Age." U.S. News and World Report 16 Oct. 2000: 52-55. Paulson, Amanda. "Where the School Is." Christian Science Monitor 10 Oct. 2000: 18-22. Rakestraw, Jennie, and Donald Rakestraw. "Home Schooling: A Question of Quality, an Issue of Rights." Taking Sides: Clashing Views on Controversial Issues in Childhood and Society. Eds. Robert and Diana DelCampo. Guilford, CN: Dushkin Publishing Group, 1995. 274-281. Rudner, Lawerence M. Abstract. "The Scholastic Acievement of Home School Students in 1998." Education Policy Analysis Archives. 7.8 (1999). Date Accessed 22 Nov 2000. http://olam.ed.asu.edu/epaa/abs7.html. "Frequently Asked Questions About Homeschooling." Home School Legal Defense Association. www.hslda.org 16 Nov 2000. http://www.hslda.org/media/faqs/index.stm.

How did world war one change the role and status of women in England and Wales?

During the nineteenth century, before war broke out new job opportunities began to emerge for women as teachers, shop workers, clerks and secretaries in offices. Even girls from working class backgrounds were able to achieve higher status than that of their parents and began to receive better pay packets. Women from middleclass backgrounds were gaining better education opportunities and a few won the chance to go into higher education eventually becoming doctors to name but one thing. However education wasn't improving for the majority of women in lower classes often receiving no education. This left them no options but to go into domestic service or the â€Å"sweated industries† such as cotton factories or home dress making. Also between 1839 and 1886 there were a series of laws passed giving married women greater legal rights, however they couldn't yet vote in general elections. Some people thought that all women should be allowed to vote too as the number of men who could vote was gradually increasing. Others disagreed, yet the debate was not as simple as a case of men versus women. Early campaigners for the vote were known as suffragists. These were mainly middle class women. Their leader was Mrs Millicent Fawcett. By handing out leaflets they began achieving some success with Liberal Mps and leading Conservative Mps. However this still got them know where. Then by 1903 Mrs Emmeline Pankhurst started the Women's Social and Political Union. The â€Å"Daily Mail† named this group the â€Å"Suffragettes† this got them into the headlines. The â€Å"suffragettes† caused chaos disrupting political meetings and harassed ministers. Often ending up in prison, eventually going on hunger strike. The above source shows that when many of the men signed up to be part of the Great War, there was no longer sufficient numbers left to continue making munitions and other industrial instruments. It was the women in the munitions factories that came out the worst in the end, after dealing with the harmful TNT their skin began to turn yellow and their hair became ginger. With this they became easily recognised and were given the nickname of â€Å"Canaries†. The long-term effects however were much worse than they initially thought; many women were unable to become pregnant. However this job was highly paid and they women didn't have much other choice, it was also considered an important job and a valid contribution to the war effort. The source published during the war showed the positive aspects of working women, however it portrayed the women as strong, healthy and capable of doing men's jobs while they were at war. Overall a positive image; hoping to encourage more women to join the war effort. Then on the other hand it does not show the illnesses that the women suffered and the dangers of working in the factory. As the image shows they were constantly surrounded by the shells of the bombs, which in this image were all, filled with TNT, you can tell this by the fact that the tops are on. They also had to be very careful when moving them as if they dropped one it cause the whole factory and its workers to go up with it. While the majority of men were leaving home for the war many young women also found themselves leaving home for the first time. These women left to join the land army. As the above source shows women were beginning to take over the men's jobs that many of the farmers who gave the women board and lodge thought not very lady like. However without the women's help potatoes would not have been picked, sheep would not have been tended to. Women left for the land army as I thought it was a chance to gain freedom and new experiences. However it was not all that it seemed they were under strict discipline and once they were there they could not get out of it as they signed contracts for either six months or a year. Overall this source is accurate, as the historian G. Thomas has gathered factual information from the time. Even though the source was recorded many years after the First World War the entire source is based on information of the time. My daughter went out at 7am to the Maypole Diary Co. shop and after waiting till 10.30am was turned away without any margarine, came home chilled to the bone besides losing education. If we could have a system of rationing, I believe these hardships would be overcome. â€Å"Workers† Dreadnought† (A weekly newspaper of the East London Federation of Suffragettes, and edited by Sylvia Pankhurst) 19 January 1918 Not all women had the chance to get good jobs in munitions factories or join the land army. Many had to deal with food shortages, and often as the source tells us queue for hours on end without any food by the end of it. The source gives us a realistic view of how working class women had to deal with life while husbands, sometimes sons were away fighting for the country. The â€Å"Workers Dreadnought† was aimed at the working class audience, bringing their suffrage to light. The source gives us just one example of how a young child had to find food as her mother had to work to raise some money that would supply a small amount of food. The source also informs us that many had already thought of rationing yet it was used until a month later, which was February 1918. Nevertheless, many wealthy upper class people survived on their wealth. They were able to send out their servants to queue for them. Or they could barter on the black market. Through their wealth they were able to obtain any food they wanted. Many women offered their services to help with the war effort, however both employers and trade unionists were reluctant to see women working in men's jobs, particularly in munitions factories. However women didn't take this lying down. As the above source shows they held a huge procession on the 17th of July letting the employers and trade unionists know that they were prepared to work. Within the procession there was a large banner reading â€Å"Men of the Empire are Fighting – The Women of the Empire are Working†. This source proves that women are not just good at cooking and cleaning, but determined to contribute. Nevertheless without the women's contribution to the war effort, especially in munitions factories Britain would not have won the war. The above sources tell us of women's working lives during the war. These posters show an idealistic view of mothers preparing packages for their beloved. These posters were far from the reality; there wasn't enough food to go around without sending packages to the battles. Even joining food queues did not determine even a small amount of food. This must have been so disheartening. â€Å"Pears' Soap† was advertised in â€Å"The Illustrated London news†. An upper class newspaper that could not have been supportive of the ways in which everyone had begun cutting back. â€Å"Only the Best is good enough† due to the war any soap would have done, the company could not have understood the ways that all classes were suffering. This included the upper class. The Bishop of Liverpool said the other day that drink was now most deadly amongst women. He could speak of a street in which almost every woman was drinking and demoralised. The Bishop of London†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦also said quite recently that the East End clergy told him that they had never known such an orgy of drinking among women as during the last 12 months. ‘White Ribbon' [the monthly newspaper of the British Women's Temperance Association]. December 1915 Women had little free time for any leisure activities as they were either working or if food was short queuing for what they could get. The above source is unreliable about what women were getting up to in the December 1915; this is as ‘ White Ribbon' concentrates on the big cities like Liverpool and London. It is also written by an anti alcohol association which could be making the circumstances under which they saw these women's drinking habits worse than they actually were. This source does not cover the country or smaller towns. Therefore people who read this article would have been reading inaccurate information on women's leisure time. With as the source says more than six million men going away to war, women were left with only their salaries to pay for the rent on their homes. Landlords felt that with constant increases in numbers to the cities as this is where the jobs were would cause people to take in lodgers which would help with the rent. However it didn't work out like this, once the landlords put up the rent women found that they couldn't make the payments and decided to go on strike. This left the landlords in a worse position than they had been, as they were now receiving no money. This source shows a realistic view of what women had to deal with while their male relatives fought in the war. It is likely to be an accurate source as G. Thomas is a historian who would have used articles of the time to write this article. Previous sources tell us about women's attitudes and domestic lives. These statistics from a report written after the war show a positive change for women. There is an obvious increase of women in employment in every job except domestic service where there is a decline. However this decline cannot be taken in a negative way, this shows that during the war women found that they were better used in other jobs. These would have also been better paid. This source must have been very positive to the women who had worked to change men's attitudes to women and their working roles. Even though this was published twelve years after the war it is still useful. Overall the source is biased as it is from the obituary of Millicent Fawcett. Yet it tells us of how the war acted as a catalyst to women getting the vote. The vote would have eventually arrived in Britain, but not as soon. Through the war politicians realised that women's voices now had the write to be heard, they then gained the vote for women over eighteen in 1918. However there were probably other factors apart from the war that would have lead to women gaining the vote. This shows that women involved in air factories that probably feared losing their jobs as they thought they would no longer be needed, now had a chance to remain in employment. However this time the work was more enjoyable as they did not have the worry of war over their heads. This source proves that even though many women were at first reluctant to join the war effort. By the time it was over many didn't want to return to their lives of cooking and cleaning so jobs such as toy making which they not only enjoyed but they were good at proved a positive way to go. Evaluation World War One brought about the change in the role and status of women, as before the war as I stated in my introduction women remained in the home while the men went out to work and paid for food and anything that might have been needed in the home. With the outbreak of war all this began to change, first slowly then as more and more men signed up the role of women quickly changed. For the employers and trade unionists this was hard to take in, they believed that many jobs women were now completing were not suitable. However they had no other option but to employ them. With the men at war women became the sole earners, just as their husbands had done. Except women also had to continue cooking once they had finished working as many had to provide for young families. Young women also found new freedom in the land army giving them experience that they would not necessarily achieved without the war. Many travelled more than they would have done and began to enjoy jobs that before would have been considered ‘men's ‘ jobs. Employers soon began to realise that assembly jobs for things such as gramophones were much better suited to women they had more nimble hands and enjoyed the work a lot more than men would have. The most dramatic change however was women's political status. Mps soon realised that giving women the vote would say thank you for their contribution to the war. The war speeded up women gaining the vote as pre war there were two main groups who spent time handing out leaflets and making stands in political meetings, trying to persuade the government to give women the vote. Finally the government gave in giving all women the right to vote in 1918. As far as women's role and status changed the war could not have helped more. The war allowed women to show their potential in a working environment, at the beginning it could have gone either way but employers gave them a chance and it all worked out for the best as when the men returned they went back to their jobs but women had realised what they were good at and new jobs were now available to them. Overall The Great War brought about the most substantial change in women's roles.

Definition and Discussions of Writer-Based Prose

Writer-based prose is a kind of private or personal writing: a text that is composed for oneself. Contrast with reader-based prose. The concept of writer-based prose is part of a controversial social-cognitive theory of writing that was introduced by professor of rhetoric Linda Flower in the late 1970s and early 1980s. In Writer-Based Prose: A Cognitive Basis for Problems in Writing (1979), Flower defined the concept as verbal expression written by a writer to himself and for himself. It is the working of his own verbal thought. In its structure, writer-based prose reflects the associative, narrative path of the writers own confrontation with her subject. See the observations below. Also see: Expressive DiscourseBasic WritingComposition StudiesDiaryJournalTwelve Reasons to Keep a Writers DiaryYour Writing: Private and Public Observations Beginning writers often find it difficult to distinguish between public and private writing, or what Linda Flower calls writer based and reader based prose. That is, writer-based prose is a verbal expression. written by, to, and for the writer, that reflects the associative action of the mind when verbally relating a topic. Such prose is typified by many references to the self, is loaded with code words (those known only to the writer), and is usually in a linear format. Reader-based prose, on the other hand, deliberately attempts to address an audience other than the self. It defines coded terms, refers less to the writer, and is structured around the topic. In its language and structure, reader-based prose reflects the purpose of the writers thought, rather than its process as in writer-based prose.(Virginia Skinner-Linnenberg, Dramatizing Writing: Reincorporating Delivery in the Classroom. Lawrence Erlbaum, 1997)Writer-based prose (as it is usually defined) appears in all skilled writers journal entries, in the notes good writers make prior to composing an essay, and in early drafts of writing that in final form will be reader based. Everyone uses the strategies of writer-based prose, says Flower, and good writers go step further to transform the writing these strategies produce.(Cherryl Armstrong, Reader-Based and Writer-Based Perspectives in Composition Instruction. Rhetoric Review, Fall 1986)Knowledge-driven planning . . . accounts for writer-based prose with its narrative or descriptive structure and focus on the writer thinking out loud to herself. For difficult tasks, knowledge-driven planning and a writer-based first draft may be a first step toward a reader-based text revised in the afterlight of a more rhetorical plan.(Linda Flower, The Construction of Negotiated Meaning: A Social Cognitive Theory of Writing. Southern Illinois University Press, 1994)To celebrate writer-based prose is to risk the charge of romanticism: just warbling ones woodnotes wi ld. But my position also contains the austere classic view that we must nevertheless revise with conscious awareness of audience in order to figure out which pieces of writer-based prose are good as they are--and how to discard or revise the rest.To point out that writer-based prose can be better for readers than reader-based prose is to reveal problems in these two terms. Does writer-based mean:That the text doesnt work for readers because it is too much oriented to the writers point of view?Or that the writer was not thinking about readers as she wrote--although the text may work for readers?(Peter Elbow, Everyone Can Write: Essays Toward a Hopeful Theory of Writing and Teaching. Oxford University Press, 2000)